What Happens People Think?

When people think—when you think—good things happen. Thinking exposes false connections advertisers make between their products and your life. Thinking enables you to participate in political discourse by referring to facts and ideas, not rhetoric. Thinking helps you become a savvier consumer, a better citizen, and deeper person who can more accurately interpret the world, your community and your interpersonal relationships.

The techniques introduced in this book utilize concepts from the fields of psychology, computer science, engineering, philosophy, and mathematics. Many are taught only in advanced undergraduate or graduate-level university courses. The authors strip these tools and techniques of technical jargon and translate them for day-to-day use.

Our Hope for You

We hope this site will provide a virtual space where useful thinking tools can be introduced, discussed, and critiqued by the people who use them.
– Gene Korienek
– Tom Wrensch
June 1, 2007